Interior Design That Makes Your Vacation Rental Outperform
Full-service interior design for vacation rental investors. We handle design, procurement, and installation — so your property outperforms its market.
The Revenue Case for Design
Interior design is not a line item on your budget. It is a revenue lever.
Consider two comparable properties in St. George, Utah. Same neighborhood, same size, same purchase price. The only difference is how the interiors were approached.
Property A
Design budget: $50,000
- ~55% occupancy at $300/night
- $60,225/year gross revenue
- $73,279/year operating expenses
- -$13,054/year net cash flow
Property B
Design budget: $100,000
- ~75% occupancy at $395/night
- $108,113/year gross revenue
- $82,857/year operating expenses
- +$25,256/year net cash flow
The $50,000 design difference compounds into a $141,550 five-year cash flow advantage. The designed property recoups its full investment by year 4 — while the “savings” on Property A cost its owner six figures in lost revenue.
The bar is going up. Guests are becoming more discerning, and booking platforms increasingly reward properties with strong quality signals. For a deeper look at the data — including the three most common spending mistakes that cost investors revenue — download the free STR Design Playbook.
The 3 Performance Stages
Every design decision we make serves one of three jobs. They mirror the guest journey from first click to five-star review: Stop the Scroll (your listing photos are your storefront), Convert Browsers to Bookers (justify the premium once they click), and Create Memorable Experiences (deliver what earns five-star reviews and repeat bookings).
Stage 1: Stop the Scroll
Your listing photos are your storefront. Guests scroll through dozens of thumbnails before clicking on one. The properties that get clicks are the ones with visually distinctive, magazine-quality images. Strategic color, cohesive styling, layered accessories, proper lighting — these are the design decisions that determine whether someone pauses mid-scroll or keeps moving past another gray-couch-white-wall interior.
The full framework — including what drives each stage, the diagnostic tests we use to evaluate properties, and the design signals that separate the top tier from the rest — is in the free STR Design Playbook.
Designing for Your Guest
The Performance Stages tell you what design should do. The next question is who it’s for. The most effective design starts with knowing your primary guest. Three profiles dominate vacation rentals.
The Group Retreat
The guest: Friend groups, bachelor/bachelorette parties, reunions, adult families.
Design that handles a full house — dining for everyone, multiple gathering zones, durable furnishings that take heavy use without showing wear. The key is making every guest feel the space was built for a group their size.
The Family Memory House
The guest: Multi-generational families, parents with kids, annual trip groups.
Kid-friendly without being childish. Bunk rooms children get excited about, a kitchen and dining setup that handles real meals, and materials that forgive the chaos of a family vacation. Families are among the most loyal guest segments — when kids love a property, families come back year after year.
The Couples Getaway
The guest: Couples paying for intimacy, not square footage.
A luxurious master suite as the centerpiece, spa-quality details, warm and moody palette. Couples pay more per night and book based on how a space makes them feel — every detail needs to feel intentional, not assembled.
You don’t need to pick just one. Many successful properties blend two. But you do need to be intentional. A property designed for everyone is distinctive to no one. The STR Design Playbook breaks down the specific design priorities and revenue levers for each guest profile — plus the design signals that separate top-performing properties from the rest.
Full-Service from Plan to Installation
We handle everything from design concept through final styling. Our process has three phases:
- Design Planning. We assess your property, your market, and your guest profile. From there we develop a complete design concept — floor plans, furniture selections, color palettes, art direction, and a detailed budget — all calibrated to maximize your property’s performance across the 3 Performance Stages.
- Procurement. We source and order every item — furnishings, decor, bedding, kitchenware, accessories, down to the last throw pillow. We manage vendors, track shipments, coordinate timelines. You don’t manage a single delivery.
- Installation. Our team installs and styles everything on site. Furniture placement, art hanging, accessory layering, bed making, kitchen stocking — we hand you a guest-ready, photograph-ready property.
You don’t manage vendors, track shipments, or coordinate deliveries. We do. As short-term rental interior designers, that’s what full-service means — and it’s why our clients keep coming back.
Want to understand our story and how we got here? Or see our portfolio to get a sense of the work.
Our Markets
We’re based in St. George, Utah — the heart of the Zion corridor, one of the fastest-growing STR markets in the West. It’s where we do most of our work, and where we know the competitive landscape inside out.
We also serve Las Vegas and take select projects nationwide. If your property is in a market where design quality directly impacts revenue — and you’re serious about outperforming your comps — we’re interested in the conversation regardless of location.
Ready to outperform your market?
Request a Call with the 1584 TeamOr get the free STR Design Playbook first